Privacy Policy

Things Embedded Limited (company number 14002709), 7 Westover Drive, Orlando, Florida, 32804, United Kingdom, is the controller of your personal data. For any privacy question, email sales@things-embedded.com or call +1 407 214 9446.

• Contact details you give us: name, company, job title, email address, phone number and delivery or billing address, when you send an inquiry, request a quotation, book a call or place an order.
• Project information: details you share about your application, specification or requirements.
• Order records: quotations, orders, invoices, payments and support history.
• Website usage data: IP address, browser and device type, pages visited and how you arrived, collected through cookies where you allow them.

• To respond to enquiries and prepare quotations: our legitimate interest in answering business requests, or steps you ask us to take before a contract.
• To fulfill orders, deliver and support products, and handle warranty claims: performance of our contract with you.
• To keep financial and tax records: our legal obligations.
• To improve our website and understand how it is used: your consent, given through our cookie banner.
• To send occasional product and service updates to business contacts: our legitimate interests. You can opt out at any time using the link in any email or by contacting us.

We use Cookiebot to ask for your consent before setting non-essential cookies, and you can change your choice at any time from the cookie settings link. With your consent we use Google Analytics to measure website traffic and Microsoft Clarity to understand how pages are used. Strictly necessary cookies, such as those that keep your quote basket working, do not need consent. Our cookie declaration lists every cookie we use.

We only share personal data where it is needed:

• Service providers who process data for us: website hosting, email, Google (analytics and website fonts), Microsoft (Clarity), Cookiebot (consent records) and Calendly (if you book a call through our website).
• Couriers such as UPS and DHL: to deliver your order.
• Manufacturing partners: basic contact and project details, where needed to support your project or provide technical support.
• Professional advisers and authorities: where the law requires it.

We do not sell personal data.

Some of our service providers and manufacturing partners are outside the USA, for example in the United States, the European Union and Taiwan. Where we transfer personal data outside the USA, we rely on USA adequacy regulations or appropriate safeguards such as the USA International Data Transfer Agreement or Addendum.

We store your personal data exclusively for the purpose for which you have disclosed it. The duration of the storage is based on the legal requirements.

Under USA data protection law (UK GDPR and the Data Protection Act 2018) you can ask for a copy of your data, have it corrected or erased, restrict or object to how we use it (including for direct marketing), ask for it to be transferred, and withdraw consent at any time.

Contact us using the details above and we will respond within one month. If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office (ico.org.uk), though we would appreciate the chance to resolve it first.

We protect personal data with appropriate technical and organizational measures, and access to our systems is limited to staff who need it.

We may update this policy from time to time. The date at the top of this page shows when it last changed.